Van Cleef & Arpels

Inspired by their exhibit at The Cooper-Hewitt, I created an engaging and enchanting home page takeover and game.


Upon entry to the site, Van Cleef's iconic zipper necklace "unzips" the site to reveal a secret garden hidden with gems. Users clicked around the garden to unlock exclusive editorial content and learn more about Van Cleef jewelry.



min Best of the Web 2012 - Honorable Mention, Contest/Online Games

Van Cleef and Arpels Hidden Gems


IAC 2012 - Winner, Best Fashion or Beauty Rich Media Online campaign

Van Cleef and Arpels Hidden Gems



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