Mercedes-Benz GLA

Custom photo shoot and four-part video series with Alex Roy and TJ Fry, promoting the 2015 Mercedes-Benz GLA.


Enthusiasts don't take the highways, they take the best unknown back-roads that are awesome to drive. And that's what we did with Take Off: The Ultimate Enthusiast Roadtrip from San Francisco to Las Vegas.


Photographer: Camden Thrasher

Director: JF Musial

Production Company: Tangent Vector

the campaign was featured in the new york times, touting car and driver/road & track's partnership with the youtube channel, /drive.


read the article here.


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