Marc Jacobs Dot

Designer: Luisa Fuentes

The scent strip is at the core of print advertising for fragrance companies. I wanted to reimagine this for digital to help capture the category for us.

"Scents" billow out, and users can read about the different notes that compose the fragrance.

On both tablet and desktop, the user experiences the Virtual Scent Strip similarly to how they do in the magazine.

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