Role: Creative Director
Designers: Lauren Stec, Laura Newman, Katie Kravit, tj zafarina
Photographers: Christa Renee, Thayer Gowdy
Throughout my time at look, I partnered with the merchants to devise our brand strategy and create a cohesive identity.
each rollout, we concepted a new theme that allowed the kids to have fun and made the clothes shine.
we created new email templates to incorporate the lifestyle photography as well as product shots, resulting in increased sales.