i was tasked with pitching two iterations of a redesign for icrossing, hearst's digital agency.


the first was a modernized riff on their existing site - updating the UX, developing a new photography art direction, and creating a content-first strategy.


the second went trendy with a dual-scroll user experience. the user could choose their direction and content in an unconventional manner. it displayed the dichotomy of the agency while still exhibiting the essentials of an agency site.


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