Hugo Boss

Hugo Boss needed to raise awareness of their women's line here in the US. We created a Virtual Fitting Room in which shoppers could drag and drop items of clothing to create new outfits.


I executed a custom photoshoot to capture each piece of clothing on the model for users to later interact with.


Photographer: Will Hughes



iac 2013

Winner, Outstanding Website

Hugo Boss VIrtual Fitting Room


Let's connect.