Hugo Boss

Hugo Boss needed to raise awareness of their women's line here in the US. We created a Virtual Fitting Room in which shoppers could drag and drop items of clothing to create new outfits.

 

I executed a custom photoshoot to capture each piece of clothing on the model for users to later interact with.

 

Photographer: Will Hughes

 

awards

iac 2013

Winner, Outstanding Website

Hugo Boss VIrtual Fitting Room

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