Role: art director
Director: Josh Rothstein
Designer: Jill Gustaferri
We created a 10-video series for GUESS featuring their fall and winter lines.
Instead of the typical trend report video, I wanted to show readers how they could apply our tips in real life. The juxtoposition of talking head and model footage created the sexy, fun vibe GUESS was looking to achieve.
We took it a step further by making the videos shoppable for instant gratification.
Winner, Best Fashion or Beauty Online Video