Role: creative director
art Director: George Garrastegui
In a never-been-done partnership, the Hearst Men's Group teamed up with Ford to create The Code. An all-encompassing guide to being a man, and a man who loves an F-150. We hired an editor who is fully integrated with the editorial staff and reports on all things "The Code."
My team helped develop the branding, UX, and print extensions for The Code across all four brands.