Estée Lauder

Estée Lauder was one of the launch partners of Vogue.com in 2010. We created a multi-phase campaign showcasing the new Pure Color line.

 

During this phase of their sponsporship, street-style photographers captured the beauty trend in their cities of London, Paris, New York, and Shanghai.

 

To emulate this global reach of the brand, I designed an infinite canvas site for readers to explore, comment, and share their favorites.

 

Awards:

Winner

IAC (Internet Advertising Competition) 2011 - Winner, Best Retail Integrated ad campaign

Estée Lauder On the Scene

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