Role: creative director
Designers: Lauren Stec, Pj Hale, katie kravit
Casa.com, Quidsi's home site, was under an identity crisis when I took it over. Strides were being made to make it a more modern brand, but it wasn't quite there.
By creating new seasonal color palettes, font guidelines, an array of new branding elements, and most importantly, introducing lifestyle photography, Casa embodied its mantra of a warm, inviting, yet not too perfect home.