Role: creative director
Designers: Lauren Stec, PJ Hale, Maryann Kwietkowski, katie kravit
BeautyBar.com, Quidsi's beauty site,was in need of a facelift. Not much had changed in the 4 years since it launched, and it needed to freshen up a bit.
I worked with the merchants on brand strategy and how the new branding could impact customer interactions.
By creating new core and seasonal color palettes, font guidelines, an array of new branding elements, BeautyBar now has a sophisticated and youthful vibe.