Axe White Label

Art Director: Mike Sarpy

Photographer: Aaron Richter

Director: Danny Dwyer

Production Company: HDM

Custom 10 page booklet in the September issue of Esquire, 6 videos, and an event during NY Fashion Week.


The AXE White Label Collective began with John Legend and a batch of new artists performing at SXSW.


We took on the style portion of the WLC by teaming up with Billy Reid and Nick Sullivan, Esquire's Fashion Director. We shot a call to action video asking designers to send in their best new designs for a chance to be mentored by these two titans in the industry.


From there, we captured the mentoring sessions and brought it to life in a way only Esquire could.



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