Role: creative director
Art Director: Mike Sarpy
Photographer: Aaron Richter
Director: Danny Dwyer
Production Company: HDM
Custom 10 page booklet in the September issue of Esquire, 6 videos, and an event during NY Fashion Week.
The AXE White Label Collective began with John Legend and a batch of new artists performing at SXSW.
We took on the style portion of the WLC by teaming up with Billy Reid and Nick Sullivan, Esquire's Fashion Director. We shot a call to action video asking designers to send in their best new designs for a chance to be mentored by these two titans in the industry.
From there, we captured the mentoring sessions and brought it to life in a way only Esquire could.